Ads and some below-the-line marketing efforts are among the things that ensure your business can maintain its reputation. They help attract new customers, and they make sure that your message is known. But an advertising campaign does not end at the creatives. The story of your brand is surely enticing and exciting, but you have
After having worked in the company for several years, you realize that you have already saved a lot of money for your future. What to do with all that money? Well, you can buy a new house or go into business. The latter might be a good thing for investing your money in. The Good
What’s the secret to motivating employees? Simple: Know them well. When you know what makes them curious, interested, and passionate, you’ll be able to plan your corporate programs better and improve relationships with them further. Part of knowing your team is being familiar with their generational preferences. Remember that your employees’ worldviews are influenced by
Never has the push towards eco-sustainability gained as much momentum as it has in recent years. Businesses which now place themselves as an eco-friendly option for consumers are the ones raking handsome profits. One of the ways you can reap the benefits of the green economy is in your product’s package. While this might not
In many cases, parents can’t help avail of loans to provide for family needs. For example, will you wait until you’ve saved enough to buy a house for the family? Of course not, it’s impractical to do so. As a parent and a good example to your children, you should pay as promised. But how
Millennials have evolved from being a marketing buzzword to being a force to be reckoned with. Once an ill-defined terminology that marketers only predicted, millennials have been among the biggest markets that any industry can reach today. Millennials also have different sensibilities that other generations don’t share. For insurance marketing companies, knowing these values and
As of 2019, there are over 7.7 billion people walking on planet Earth. Carbon dioxide levels have dramatically risen in the past decade. Even the United Nations predicts that the world might come to an end in 2030 because of how much we’ve abused nature. Awareness is the first step to change, but taking action
Business etiquette matters, from negotiating construction hardware supplies to having your HVAC systems repaired and completing mergers. For Australians, business etiquette is a matter of honesty, wit, and patience. Business dealings with Australians will inevitably mean: Modesty and Factuality Australians are modest when it comes to their accomplishments; it follows that their business partners should express modesty
One of the difficulties that people face is when they need to pay their taxes. This can be a highly discouraging thing, as taxes can eat into your income. The rich have off-shore tax shelters that keep their funds out of the government’s hands, though that can be considered illegal. Paying taxes is a responsibility
No matter how utterly necessary the electric dental handpiece being used, people still tend to be wary when even just thinking about going to the dentist. That’s an unfair perception, all told, but you really can’t blame people. You’re built to fear that which you don’t understand as a survival mechanism. The truth is that—not
